Case Study: The Oldfather Group’s SEO Journey with Sierra Interactive

search engine case study


In the dynamic landscape of the real estate market, establishing a robust online presence is more critical than ever. The Oldfather Group, a prominent real estate team serving the eastern coastline of the US, recognized this necessity and embarked on a journey to amplify their website traffic and enhance their online visibility. This case study delineates their remarkable journey, facilitated by Sierra Interactive, which led to a staggering 2000% increase in website traffic within two years.

The Challenge

As the Oldfather Group expanded, encompassing a team of over 60 professionals and a range of ancillary services, the need for a scalable solution for organic lead generation became apparent. The existing provider could no longer meet the growing demands of the company, necessitating a shift to a more powerful solution capable of fostering organic website growth and effective real estate lead generation strategies.

The Solution

The search for a new provider was meticulous, with a focus on reputation, service, and performance. Sierra Interactive emerged as the provider of choice, not only for its cost-effectiveness but also for the unparalleled support and individualized experience it offered. Sierra’s platform allowed the Oldfather Group to create unlimited content pages, leverage proprietary IDX integration, and optimize content to boost organic rankings effectively. This enabled the targeting of communities and neighborhoods with hyperlocal content, enhancing the user experience and facilitating long-tail keyword searches for the site.

Implementation and Strategy

With a clear goal to increase organic website traffic, the Oldfather Group adopted Sierra’s Ace Site template, designed to showcase the team’s successes, reviews, and featured communities. This template served as a foundation to build more content and audience-specific pages, enhancing the brand’s reputation and setting it apart from other brokerages.

A significant part of their SEO strategy was the creation of the “Weekender” content series, a blog that highlighted top events and attractions in different communities. Although not directly linked to property sales, this content strategy capitalized on popular area keywords, attracting organic search traffic and providing valuable insights into community demand.


The results of this collaboration were nothing short of phenomenal. Within two years, the Oldfather Group witnessed a 2000% surge in website users, with a significant portion being organic traffic. The year 2022 marked a milestone with the highest number of inquiries since the inception of their business. The integration of additional tools, including a chat plugin connecting to their social media account, further augmented their lead generation efforts, resulting in 5-10 additional appointments being booked each month.


The collaboration with Sierra Interactive marked a turning point in the Oldfather Group’s digital journey. The seamless integration of Sierra’s solutions, coupled with their exceptional support, propelled the Oldfather Group to new heights in the real estate sector. The case stands as a testament to the transformative power of effective SEO strategies in enhancing online visibility and lead generation in the real estate industry.

About Sierra Interactive

Founded in 2007, Sierra Interactive has been at the forefront of developing residential real estate software and services for agents, teams, and brokers in the U.S. and Canada. With a proven track record in lead generation and management solutions, Sierra continues to be the trusted partner for top-performing teams and influential coaches in the real estate industry.