Navigating the competitive landscape of the real estate industry demands innovative strategies to attract potential homebuyers and convert them into leads. This case study unfolds the journey of a real estate investment company that leveraged HOTH X’s comprehensive SEO program to amplify its digital presence, double its backlinks, and significantly boost its conversions.
Towards the end of 2021, an Ohio-based real estate investment company approached HOTH X with a clear objective: to escalate web traffic and connect with a larger customer base. Specializing in offering cash for homes, the company facilitates a swift property selling process for homeowners, bypassing the conventional, time-consuming procedures. Their primary focus is on single-family homes, multi-family homes, duplexes, and apartments, with a website centered around a contact form designed to convert interested homeowners into leads.
Challenges and Strategy
Initially, the company’s website attracted about 200 visitors monthly, a figure they sought to increase substantially. The initial analysis revealed that the site had experienced sporadic spikes in traffic over the years, with a notable increase to over 1,000 monthly visitors following the publication of specific guest posts. However, sustaining this level of traffic proved challenging.
The HOTH team embarked on a meticulous audit to pinpoint the strengths and weaknesses of the company’s existing SEO strategy. Utilizing sophisticated SEO tools and leveraging years of experience, the team formulated a plan to enhance the company’s online visibility and ranking.
The cornerstone of the revamped strategy was the identification of “easy win” keywords – terms that the company already ranked for in positions 4-30 on search engine results pages. The goal was to elevate the prominence of these keywords across the website, thereby driving quicker traffic influx. Some of these keywords included phrases like “ohio discounted properties,” “sell my home fast columbus,” and “cash for houses.”
Simultaneously, a competitive gap analysis was conducted to understand the strategies employed by direct competitors in the real estate SEO space. This analysis helped in identifying new keywords to be integrated into the website’s content, enhancing its reach and connection with potential customers.
To foster consistent results, the company enrolled in HOTH X, a fully-managed SEO program offering a range of services including content development, guest posting, and web copy optimization. This approach not only boosted the site’s ranking keywords but also educated online visitors about the business and its offerings.
The implementation of this robust strategy yielded remarkable results. The company witnessed a significant surge in organic traffic, peaking at over 2,000 visitors in the middle of the campaign, primarily attributed to effective link-building efforts. Moreover, the number of backlinks nearly doubled from 100 to 200, enhancing the site’s overall rankings on Google. This growth trajectory indicates a promising future, with expectations of even more consistent traffic and higher rankings.
This case study exemplifies the transformative power of a well-crafted SEO strategy in the real estate sector. By partnering with HOTH X, the real estate investment company not only expanded its digital footprint but also optimized its website for higher conversions, setting a solid foundation for sustained growth and success in the industry.